Hieta Denim
"Cool denim" is comfortable and doesn't get stuffy even in the summer, fitting nicely to the body and providing a refreshing feeling when worn!
Introducing a new comfortable product that keeps you cool for a long time, even though it's made of 12oz denim, giving you a "sustained coolness" that won't let you down in the summer!
Stretch denim that guarantees outstanding ease of movement! Pants that fit back beautifully as they stretch!
TANATEX CHEMICALS' cool denim has three unprecedented functions: coolness, antibacterial, and anti-odor!
デニムなのに涼しい「持続涼感」を目指して
デニム愛好家にとって湿度が高い季節はムレが気になり敬遠しがちです。 わたしたちチームは,1２オンスデニムを使った オールシーズン快適なジーンズを開発しようと考え「 デニムなのに涼しい ! 」をキャッチフレーズにスタートしました。天然物由来のTANATEX CHEMICALS 社に相談し、テストラボで研究を繰り返し行った結果、理想のデニムが完成しました。
Things you didn't notice about sweat
"Cool to the touch" gives a temporary cooling sensation when you touch it. "Sustained coolness" lasts for a long time from the time you touch it to the time you sweat! In hot weather, the smell of sweat stays inside and bacteria grows. Medically, sweat glands called "apocrine glands" are found in the armpits and groin, and sweat is cloudy white and has a unique odor caused by the bacteria that normally reside on the surface of the skin.
~Cooling, antibacterial, deodorizing~
HIETA DENIM for continued coolness
As the temperature outside rises, unpleasant sweat accumulates inside your jeans! TASTEX ®︎ COOL-EX xylitol removes sticky sweat with an endothermic reaction, helping you cool down comfortably! When you chew xylitol gum, you feel a refreshing cool sensation, and [HIETA DENIM] has the same cooling effect.
How to choose jeans
It's easy to choose! Select the product number and then the color.
This project is available in two sizes (750/720) and two colors (summer blue/navy blue).
*750- [HIETA DENIM] Regular denim in adult style! 12oz denim, loved all over the world, is a comfortable classic "loose" silhouette denim.
*720- [HIETA DENIM] Slim denim with a fit that makes your legs look longer and your butt look beautiful! Powerful power stretch is useful for correcting the body shape of not only women but also men.
The more stretchy a material is, the more rubbery it becomes, but [HIETE DENIM] is a genuine denim with a strong twill weave!
Reasons for choosing TASTEX® COOL-EX
Tanatex Chemicals is a company headquartered in the Netherlands, spun off from Bayer in Germany. TASTEX® provides products made from cosmetic raw materials and containing ingredients derived from natural products. TASTEX® COOL-EX, which is used in this project [HIETA DENIM], contains silk protein and erythritol in addition to xylitol. The reaction between xylitol and sweat absorption gives the body a cooling sensation.
Cool sensation measurement test results
The blue dotted line in the graph shows that when the cooling material absorbs moisture in an environment of 35°C, the temperature drops to 29°C. In contrast, the black line shows that when normal material absorbs moisture, the temperature drops to 31.5°C, and when it dries, it returns to the ambient temperature of 35°C. The cooling material maintains a cool feeling every time you sweat.
Check out the measurement comparison!
When the body temperature was measured with a sensor camera, it was clear that the temperature of the lower left side treated with TASTEX® COOL-EX dropped to a cool blue color, while the untreated abdomen was the hottest, showing a red color.
 |  |  |  |
|---|